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Featured Case Study: Jien Canada Mining

Challenge:

Jien Canada Mining Inc., a company jointly owned by Goldbrook Ventures Inc. and Jien International Investment Ltd., hired Kingsdale Communications to support its unsolicited all cash bid for Canadian Royalties Inc.  The offer, which required a minimum  of 66 2/3% of shares and debentures to be tendered, was initially opposed by Canadian Royalties and experienced some resistance in getting the debentureholders to tender.   

Solution:

Kingsdale Communications developend and executed an aggressive communications strategy aimed at conveying the merits of the offer. Special attention was paid to various stakeholders including shareholders, debentureholders, media, regualtory agencies as well as local and regional communities.  Working seamlessly with Jien Canada´s management team and board, proxy solicitiors (Kingsdale Shareholder Services Inc.), Chinese and French translators , legal and financial advisors, Kingsdale Communications´ executed on a strategy that ensured the most effective message was both delivered and understood by all the complex constituentices. Kingsdale Communications´ strategic plan was supported by powerful key messages that were articulated through all communications materials and vehicles, and ongoing dialogue with Canada´s investment community.  From the transaction website to the public conference call, Kingsdale Communications ensured that Jien Canada´s key messages dominated all channels.

Result:

As Jien Canada´s campaign gained more support and garnered favourable media coverage, the two companies re-engaged in discussions which led to Jien Canada amending their offer and Canadian Royalties accepting it on friendly terms by way of a plan of arranagement.  Approximately six months after the offer was commenced, the deal was finally consumated after Canadian Royalties redeemed the outstanding debentures and 99.70% of Canadian Royalties´ shareholders approved the plan of arrangement.  The resulting Company continues to operate as a private mineral exploration company.